quinta-feira, 2 de outubro de 2014

McLuhan on metaphor

Language is metaphor in the sense that it not only stores but translates experience from one mode into another.
Money is metaphor in the sense that it stores skill and labour and also translates one skill into another. But the principle of exchange and translation, or metaphor, is in our rational power to translate all of our senses into one another.
This we do every instant of our lives. But the price we pay for special technological tools, whether the wheel or the alphabet or radio, is that these massive extensions of sense constitute closed systems.

Marshall McLuhan . The Gutenberg Galaxy: The Making of Typographic Man. (p.5)

Mexican paper money by Kevin Dooley